Privacy Policy
Last Updated: April 16, 2026
Introduction
Welcome to Traversents Car Rental ("Company", "we", "our", or "us"). We are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website and use our car rental services.
By accessing or using our services, you acknowledge that you have read, understood, and agree to be bound by this Privacy Policy. If you do not agree with the terms of this Privacy Policy, please do not access or use our services.
1. Information We Collect
1.1 Personal Information
We collect personal information that you voluntarily provide to us when you:
- Register for an account or Gold Plus Rewards membership
- Make a reservation or rental booking
- Contact our customer support
- Subscribe to our newsletter or marketing communications
- Participate in surveys, contests, or promotions
This information may include:
- Full name
- Email address
- Phone number
- Mailing address
- Date of birth
- Driver's license number and information
- Payment card information
- Government-issued ID information
- Emergency contact information
1.2 Automatically Collected Information
When you visit our website or use our services, we automatically collect certain information about your device and usage, including:
- IP address and geolocation data
- Browser type and version
- Operating system
- Device identifiers
- Pages visited and time spent on pages
- Referring website addresses
- Clickstream data
- Cookies and similar tracking technologies
1.3 Vehicle and Rental Information
During your rental period, we may collect:
- GPS location data (if equipped and consented to)
- Mileage and fuel consumption
- Vehicle condition reports
- Toll and parking information
- Traffic violations or incidents
1.4 Third-Party Information
We may receive information about you from third parties, including Google OAuth for authentication, credit bureaus, identity verification services, and business partners.
2. How We Use Your Information
We use the information we collect for the following purposes:
2.1 Service Delivery
- Process and manage your reservations and rentals
- Verify your identity and driver's license
- Process payments and prevent fraud
- Provide customer support and respond to inquiries
- Manage your Gold Plus Rewards account and benefits
- Send booking confirmations and rental updates
2.2 Business Operations
- Improve and optimize our website and services
- Conduct analytics and research
- Monitor and prevent fraudulent activities
- Comply with legal obligations
- Enforce our Terms of Service and rental agreements
2.3 Marketing and Communications
- Send promotional offers and special deals
- Provide personalized recommendations
- Conduct surveys and gather feedback
- Manage contests, sweepstakes, and promotions
3. Information Sharing and Disclosure
We may share your information in the following circumstances:
3.1 Service Providers
We share information with third-party service providers who perform services on our behalf, including payment processing, data analysis, email delivery, hosting services, customer service, and marketing assistance.
3.2 Business Partners
We may share information with business partners for co-marketing initiatives, loyalty programs, and joint service offerings.
3.3 Legal Requirements
We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., court orders, law enforcement, government agencies).
3.4 Business Transfers
In the event of a merger, acquisition, reorganization, or sale of assets, your information may be transferred to the acquiring entity.
3.5 With Your Consent
We may share your information for any other purpose with your explicit consent.
4. Cookies and Tracking Technologies
We use cookies, web beacons, pixels, and similar technologies to enhance your experience and collect information about usage patterns. You can manage cookie preferences through your browser settings or our cookie management tool.
Types of cookies we use include:
- Essential Cookies: Required for the website to function properly
- Performance Cookies: Help us understand how visitors interact with our website
- Functionality Cookies: Remember your preferences and settings
- Targeting/Advertising Cookies: Deliver relevant advertisements
5. Data Security
We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:
- Encryption of data in transit and at rest
- Secure Socket Layer (SSL) technology
- Regular security assessments and audits
- Access controls and authentication procedures
- Employee training on data protection
However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee its absolute security.
6. Data Retention
We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. Rental and transaction records are typically retained for 7 years for accounting and legal purposes.
7. Your Rights and Choices
Depending on your location, you may have the following rights regarding your personal information:
- Access: Request a copy of the personal information we hold about you
- Correction: Request correction of inaccurate or incomplete information
- Deletion: Request deletion of your personal information
- Restriction: Request restriction of processing of your information
- Portability: Request transfer of your data to another service provider
- Objection: Object to processing of your information for certain purposes
- Withdraw Consent: Withdraw previously given consent at any time
- Opt-out: Unsubscribe from marketing communications
To exercise these rights, please contact us at privacy@traversents.com or +260 XXX XXX XXX.
8. Children's Privacy
Our services are not intended for individuals under the age of 18. We do not knowingly collect personal information from children. If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately.
9. International Data Transfers
Your information may be transferred to and processed in countries other than your country of residence. These countries may have data protection laws that differ from those in your country. We ensure appropriate safeguards are in place to protect your information in accordance with this Privacy Policy.
10. Third-Party Links
Our website may contain links to third-party websites and services. We are not responsible for the privacy practices or content of these third parties. We encourage you to review their privacy policies before providing any information.
11. California Privacy Rights (CCPA)
If you are a California resident, you have specific rights under the California Consumer Privacy Act (CCPA):
- Right to know what personal information is collected, used, shared, or sold
- Right to delete personal information
- Right to opt-out of the sale of personal information
- Right to non-discrimination for exercising your CCPA rights
Do Not Sell My Personal Information: We do not sell your personal information to third parties. However, you can manage your preferences by clicking "Do Not Sell My Personal Information" in the footer.
12. European Privacy Rights (GDPR)
If you are located in the European Economic Area (EEA), you have rights under the General Data Protection Regulation (GDPR), including:
- Right to access your personal data
- Right to rectification of inaccurate data
- Right to erasure ("right to be forgotten")
- Right to restrict processing
- Right to data portability
- Right to object to processing
- Right to lodge a complaint with a supervisory authority
13. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of any material changes by posting the updated policy on our website with a new "Last Updated" date. Your continued use of our services after such changes constitutes your acceptance of the updated Privacy Policy.
14. Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us:
Traversents Car Rental
Email: privacy@traversents.com
Phone: +260 XXX XXX XXX
Address: Lusaka, Zambia
Acknowledgment: By using our services, you acknowledge that you have read and understood this Privacy Policy and agree to the collection, use, and disclosure of your information as described herein.